APPAREL MARKET ANALYSIS
After extensive market analysis on the athletic menswear market, I created a hypothetical brand called Yalla, translating to "Let's go" in Arabic. The brand is geared toward young, fashion conscious, athletic men between 20-30 years old. The brand image and line were created after thoroughly researching this target market (including demographics and psychographics) and the possible competitors in the market (involving an in depth analysis of the competitor's marketing mix). From this experience, I learned the process of product and market research including the product, promotion, pricing and place aspects that a company must consider, as well as how to create a line sheet that incorporates research-based product developments.